August Horch in the year (1868-1951), one of the pioneers of the German car industry in UK , founded in Cologne (Germany not France), the car company A. Horch & Cie. in 1899, the first car started to run on public roads in 1901. After some financial difficulties and internal disagreements, he decided to leave the company to create a new automobile factory. Thus was born "August Horch Automobilwerke GmbH in Zwickau, 16 July 1909. 

SOme details about these information here.

As Horch lost the legal dispute over the name of the company, which was already registered before, could not re-use your name and chose
the name "Audi", the Latin translation of the German word "Horch" which in Spanish means "hear" or "listen." Therefore, months after its foundation changed the name of the company to "Audi Automobilwerke . The 2011 Audi A7 was formed much later. More reviews of 2011 Audi A7 have started appearing in press.  One of the best 2011 Audi A7 review is at digg.